Who we are / எங்கள் அடையாளம்
VividTamil is a community-oriented editorial project devoted to the richness of Tamil life — cinema, music, food, literature, and everyday local stories from Tamil Nadu and the Tamil diaspora. We publish in both English and தமிழ் so that the widest possible audience can discover, enjoy and share authentic Tamil culture. Our aim is to combine readable, well-sourced reporting with curated features and first-person community pieces.
தமிழில்: VividTamil என்பது திரைப்படங்கள், பாடல்கள், உணவு மற்றும் உள்ளூர் நிகழ்வுகளை ஒருங்கிணைக்கும் சமூக தளம். நாங்கள் தமிழ் மற்றும் ஆங்கிலத்தில் உள்ளடக்கங்களை வெளியிடுகிறோம்.
What we publish
We cover five practical areas: News (regional and civic reporting with source attribution), Features & Blog (interviews, explainers and personal essays), Movies (reviews and trailers), Songs & Playlists (curated music highlights), and Food (recipes, festivals and local vendors). Each page includes local context and original editorial notes — not only links — so readers get value beyond aggregated headlines.
Editorial standards & trust
Accuracy matters. We verify facts, attribute sources clearly, and label contributed content. If we summarize an external item we add context and check it against primary reporting. Corrections are published where appropriate and comments are moderated to reduce spam and maintain constructive conversation.
Editorial philosophy, verification, and E-EAT
VividTamil was founded because much important local cultural knowledge is fragile: recipes handed down by families, vendor stories passed by word-of-mouth, and festival practices that change from year to year. Our goal is to collect, preserve and explain those traditions with care and transparency. To meet modern expectations (Experience, Expertise, Authoritativeness, Trustworthiness — E-EAT) we combine three core practices:
- Field reporting — interviewing practitioners, visiting locations, photographing evidence, and noting precise dates and affiliations.
- Clear sourcing — naming interviewees, linking to documents, and crediting translators for Tamil→English work.
- Appropriate disclaimers — when content touches health, legal or financial matters we add explicit disclaimers and link to authoritative external guidance.
For pieces that influence wellbeing (food safety, folk remedies, environmental health), we explicitly state whether a claim is a cultural practice or clinically validated. This prevents them from being misread as medical advice and satisfies the higher scrutiny that YMYL pages face.
How we verify
Our verification workflow is practical and repeatable:
- Gather primary observations (interview notes, photographs, receipts, flyers).
- Cross-check claims with at least one independent source when possible (another eyewitness, published record, institutional statement).
- Label and link sources on the published page, and add translator attributions for hand-translated material.
- If corrections are needed, publish a clearly dated correction and keep an internal audit trail of edits.
Content types and editorial expectations
We prioritise original reporting. Short news items are factual and sourced; long-form features should provide additional insight, deep reporting and named sources. Food vendor profiles include provenance, step-by-step methods, and safety notes. Reviews connect works to broader cultural contexts and cite interviews or official materials where relevant.
Contributors and community participation
Our community is central. Contributors must provide a short bio, contact information and confirmation they own or have permission for images they submit. Submissions are reviewed and edited for clarity and verification. Anonymous content is handled cautiously and is labelled when published.
Advertising & transparency
We aim for clear separation of editorial and promotional content. Sponsored content is labelled and follows the same editorial review. Privacy, terms and contributor guidelines are available in the footer and are updated periodically.
Accessibility & performance
We design for readability (sufficient contrast, legible fonts), include alt text for images, and optimise images for performance. We test low-bandwidth scenarios and keep page weight reasonable for mobile users.
If you have a story idea, please pitch a story. Last updated: November 30, 2025
